Social media manager career description
In this post, you
can ref career description of Social media manager in details. A
complete career description concludes Social media manager key
duties/responsibilities, Social media manager career qualifications
(knowledge, education, skills, abilities, experience…KSA model) and other ones
such as daily tasks, key activities, key/core competencies, job
functions/purpose…
I. List of Social
media manager duties:
- Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns
- Act as the advocate of social media integration within the Company, influencing overall site and business strategies
- Create timely and engaging content, optimized for intended audience and platform
- Provide social and production teams with tools and guidance to create engaging and professional visuals that reflect their brand
- Customize social media pages (Facebook, Twitter, Google+, YouTube etc.) and develop original content
- Stay current with the latest social media trends and tools
- Manage social media team members, conduct team meetings, and advise on projects
- Measure the impact of social media campaigns on the overall marketing efforts for clients
- Experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
- Set client expectations and delivers accordingly
- Monitor the competition and be aware of market changes and developments
II. List of Social
media manager qualifications
- BA or BS from accredited college or university
- 3+ years of experience in social media marketing with demonstrated successes – agency and hospitality experience a big plus
- Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
- Exceptional project management and organizational skills
- Experience with business and strategy development
- Excellent written, verbal and interpersonal communications skills
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media monitoring tools and popular social media management tools
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools – Google certification a plus
- Knowledge of Search Engine Optimization best practices a plus
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