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Wednesday, March 6, 2013

Social media manager functions



Social media manager functions

In this post, you can ref key functions of Social media manager in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Social media manager duties:
  1. Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns
  2. Act as the advocate of social media integration within the Company, influencing overall site and business strategies
  3. Create timely and engaging content, optimized for intended audience and platform
  4. Provide social and production teams with tools and guidance to create engaging and professional visuals that reflect their brand
  5. Customize social media pages  (Facebook, Twitter, Google+, YouTube etc.) and develop original content
  6. Stay current with the latest social media trends and tools
  7. Manage social media team members, conduct team meetings, and advise on projects
  8. Measure the impact of social media campaigns on the overall marketing efforts for clients
  9. Experiment with new and alternative ways to leverage social media to achieve overall marketing objectives and goals
  10. Set client expectations and delivers accordingly
  11. Monitor the competition and be aware of market changes and developments
II. List of Social media manager qualifications
  1. BA or BS from accredited college or university
  2. 3+ years of experience in social media marketing with demonstrated successes – agency and hospitality experience a big plus
  3. Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
  4. Exceptional project management and organizational skills
  5. Experience with business and strategy development
  6. Excellent written, verbal and interpersonal communications skills
  7. Proficiency in MS Excel, PowerPoint, and Word
  8. Experience working with popular social media monitoring tools and popular social media management tools
  9. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools – Google certification a plus
  10. Knowledge of Search Engine Optimization best practices a plus

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