Social media manager competencies
In this post, you
can ref competencies needed for Social media manager position. The standard job
competencies include knowledge, skills and abilities (KSA model).
Apart from that, you
can ref a job qualification also contains other elements such as education, experience,
license, qualities, training courses, physical requirements, degree or
certificates…
I. Job qualifications
You can find out
competencies from standard job qualification below:
- BA or BS from accredited college or university
- 3+ years of experience in social media marketing with demonstrated successes – agency and hospitality experience a big plus
- Creative, diplomatic, cool under pressure and fantastic interpersonal and presenting skills
- Exceptional project management and organizational skills
- Experience with business and strategy development
- Excellent written, verbal and interpersonal communications skills
- Proficiency in MS Excel, PowerPoint, and Word
- Experience working with popular social media monitoring tools and popular social media management tools
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools – Google certification a plus
- Knowledge of Search Engine Optimization best practices a plus
II. Key skills employers are looking for
Below are top 7
skills/abilities that every employers are looking for, you should pay attention
to them:
- Adaptability/Flexibility
- Dependability/Reliability/Responsibility
- Teamwork
- Positive Attitude
- Professionalism
- Willingness to Learn
- Communications Skills
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