Social media planner activities
In this post, you
can ref key activities of Social media planner in details. Based on this
activity list, you can set up daily activities, weekly activities, monthly
activities.
I. List of Social
media planner duties:
1. Lead
the direction and development of clients’ social strategy ensuring that all
social initiatives align with overall business objectives
2. Partner
with internal business units on integrated accounts to ensure that social is
considered across all executions and customer touch points
3. Partnering
with our Analytics team to track and monitor the success of online initiatives
(i.e. impressions, reach and influence), and provide reports to internal
stakeholders and clients
4. Identifying
key/targeted bloggers by industry and solution area and recruiting, developing
and coaching new community managers
5. Establishing
and cultivating positive relationships with key/targeted social media experts
and industry groups
6. Experience
and working relationships with popular consumer social networking websites such
as LinkedIn, Facebook, YouTube, Twitter
7. Coordinating
social media activities by actively engaging in consumer and industry
conferences, blogs, video sharing, online chats, wikis, etc.
8. Driving
internal and client education by identifying and reporting on digital/social
media trends
9. Educating
staff on the implementation and use of new technologies
10. Partnering
closely with IMG, Brand Strategy, and Connections Planning in developing and
publishing internal strategies for social media projects, promoting and
evangelizing social media activities internally
11. Support
business development as needed with strategic thinking, research and analysis
II. List of Social
media planner qualifications
1.
BA or BS in Marketing, Communications, Business or
other related field
2.
3 years of social media experience, must include
experience with and understanding of:
3.
How large companies are utilizing the various social
media platforms (i.e. Facebook, Twitter, G , Instagram, Pinterest, Youtube,
etc.)
4.
Social analytical tools, social KPIs and social bench
marketing resources
5.
Leading social media strategy development and
identifying approaches to optimize social campaigns
6.
Managing and providing recommendations on how to
effectively improve social platform engagement
7.
Producing regular enterprise/company-wide social analytical
reporting and competitive/ social landscape evaluations
8.
Working with cross-functional teams to achieve a common
goal
9.
Strong project management skills and demonstrated
ability to manage multiple projects simultaneously
10.
Strong verbal and written communication skills
11.
Strong ability to analyze data and deliver the story
behind the data
12.
Strong persuasion and presentation skills
13.
Positive attitude, adaptability, flexibility and strong
teamwork orientation are critical
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