Social media specialist competencies
In this post, you
can ref competencies needed for Social media specialist position. The standard
job competencies include knowledge, skills and abilities (KSA model).
Apart from that, you
can ref a job qualification also contains other elements such as education, experience,
license, qualities, training courses, physical requirements, degree or
certificates…
I. Job qualifications
You can find out
competencies from standard job qualification below:
1. Strong
understanding of Social Media universe including Facebook, YouTube, YELP,
Twitter, Tumblr, Google+, Pinterest, Vimeo, Instagram, etc.
2. Must
be ambitious, creative and collaborative
3. Must
know how to get the conversation going, cultivate the dialog and build brand
loyalty
4. Must
have 2+ years of of experience in Social Media , with experience building
social communities, managing advanced social campaigns with third party vendors
(Wildfire or Buddy Media), and extensive experience using analytics and
reporting tools.
5. Highly
organized, self-starter with excellent verbal and written communications skills
6. Professional
knowledge of top Social Media management tools and platforms
7. Excellent
reporting and analytic skills, both quantitative and qualitative, with strong
attention to detail
8. Basic
technical understanding of HTML, XHTML, CSS, Javascript, web publishing tools,
Flash, etc, is a PLUS
9. The
right candidate will be comfortable in SEO, SMOm user-generated content, online
newswires, social bookmarking and networking blogs, foums, video sharing, pod
casting and email distribution.
10. Must
be skilled in Microsoft Office (Word, Excel, Powerpoint)
II. Key skills employers are looking for
Below are top 7
skills/abilities that every employers are looking for, you should pay attention
to them:
- Adaptability/Flexibility
- Dependability/Reliability/Responsibility
- Teamwork
- Positive Attitude
- Professionalism
- Willingness to Learn
- Communications Skills
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