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Saturday, March 9, 2013

Social media specialist competencies



Social media specialist competencies

In this post, you can ref competencies needed for Social media specialist position. The standard job competencies include knowledge, skills and abilities (KSA model).

Apart from that, you can ref a job qualification also contains other elements such as education, experience, license, qualities, training courses, physical requirements, degree or certificates…

I. Job qualifications

You can find out competencies from standard job qualification below:
       1.       Strong understanding of Social Media universe including Facebook, YouTube, YELP, Twitter, Tumblr, Google+, Pinterest, Vimeo, Instagram, etc.
       2.       Must be ambitious, creative and collaborative
       3.       Must know how to get the conversation going, cultivate the dialog and build brand loyalty
       4.       Must have 2+ years of of experience in Social Media , with experience building social communities, managing advanced social campaigns with third party vendors (Wildfire or Buddy Media), and extensive experience using analytics and reporting tools.  
       5.       Highly organized, self-starter with excellent verbal and written communications skills
       6.       Professional knowledge of top Social Media management tools and platforms
       7.       Excellent reporting and analytic skills, both quantitative and qualitative, with strong attention to detail
       8.       Basic technical understanding of HTML, XHTML, CSS, Javascript, web publishing tools, Flash, etc, is a PLUS
       9.       The right candidate will be comfortable in SEO, SMOm user-generated content, online newswires, social bookmarking and networking blogs, foums, video sharing, pod casting and email distribution.
    10.       Must be skilled in Microsoft Office (Word, Excel, Powerpoint)
II. Key skills employers are looking for

Below are top 7 skills/abilities that every employers are looking for, you should pay attention to them:

  1. Adaptability/Flexibility
  2. Dependability/Reliability/Responsibility
  3. Teamwork
  4. Positive Attitude
  5. Professionalism
  6. Willingness to Learn
  7. Communications Skills

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