Social media staff functions

Social media staff functions

In this post, you can ref key functions of Social media staff in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Social media staff duties:

           1.       Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.

           2.       Responsible for marketing strategy on existing WB social sites (FaceBook, YouTube, Twitter, Pinterest, and others) as well as determine presence on new social platforms as they trend for revenue viability.

           3.       Oversee overall and general day-to-day operations for Social Media Enterprise Department; Managing deadlines and making sure the team/projects meets deadlines.

           4.       Work in tandem with reporting/analytics team for weekly and monthly reporting of department activity eg engagement reports, financial reports and forecasting.

           5.       Oversee the voice and editorial activity eg content, sentiment, accuracy, grammar and punctuation for messaging on social sites.

           6.       Effectively manage the social sites and communities to generate consumer engagement, brand interaction and sales conversion.

           7.       Troubleshoot any departmental issues.

           8.       Stay knowledgeable on social news and trends, and share best practices for social interaction and social commerce.

           9.       Advise other internal departments on questions regarding social media and online marketing.

       10.       Oversee and provide guidance to junior social media staff.

       11.       Support senior management in various projects or initiatives outside of Social Enterprise as needed.

II. List of Social media staff qualifications

           1.       Minimum 4+ years social media management experience with a consumer product brand.

           2.       Experienced consumer marketer.

           3.       Agency experience a plus.

           4.       Have managed a team of 3 or more people at coordinator level.

           5.       Self starter and good presenter, and can develop relationships quickly and successfully.

           6.       Analytical with experience in data collection and analysis tools.

           7.       Keen understanding of sales arena, understanding of successful implementation of social commerce is a bonus.

           8.       BA required, MBA preferred.