Social media specialist tasks

Social media specialist tasks

In this post, you can ref task list of Social media specialist in details. Based on this task list, you can set up daily tasks, weekly tasks, monthly tasks.

I. List of Social media specialist duties:

       1.       Brainstorm, plan and execute unified Social Media strategy, tactic and communication plans

       2.       Optimize Social Media efforts on a daily basis, while leveraging in relevant markets

       3.       Maintain awareness of new Social Media marketing techniques being used by our competitors

       4.       Analyze results to insure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our Social Media framework

       5.       Respond to complaints, requests and mentions of advocacy in owned and earned social media in real-time

       6.       Track performance of Social Media marketing programs on an on-going basis to establish best practices

       7.       Implement and maintain comprehensive social media strategies that will increase brand visibility and traffic across all social platforms this includes content development, community engagement and management.

       8.       Developing and executing social paid media campaigns

       9.       Stay abreast of industry trends and digital advancements

II. List of Social media specialist qualifications

       1.       Strong understanding of Social Media universe including Facebook, YouTube, YELP, Twitter, Tumblr, Google+, Pinterest, Vimeo, Instagram, etc.

       2.       Must be ambitious, creative and collaborative

       3.       Must know how to get the conversation going, cultivate the dialog and build brand loyalty

       4.       Must have 2+ years of of experience in Social Media , with experience building social communities, managing advanced social campaigns with third party vendors (Wildfire or Buddy Media), and extensive experience using analytics and reporting tools.  

       5.       Highly organized, self-starter with excellent verbal and written communications skills

       6.       Professional knowledge of top Social Media management tools and platforms

       7.       Excellent reporting and analytic skills, both quantitative and qualitative, with strong attention to detail

       8.       Basic technical understanding of HTML, XHTML, CSS, Javascript, web publishing tools, Flash, etc, is a PLUS

       9.       The right candidate will be comfortable in SEO, SMOm user-generated content, online newswires, social bookmarking and networking blogs, foums, video sharing, pod casting and email distribution.

    10.       Must be skilled in Microsoft Office (Word, Excel, Powerpoint)