Social media account manager activities

Social media account manager activities

In this post, you can ref key activities of Social media account manager in details. Based on this activity list, you can set up daily activities, weekly activities, monthly activities.

I. List of Social media account manager duties:

                     1.            Development and management of client marketing public relations and social media plans, including strategies and tactics

                     2.            Development of press releases, press kits, bylined articles

                     3.            Day-to-day management of client’s media relations efforts

                     4.            Modification of plans and actions to ensure priorities are handled effectively

                     5.            Manage projects against budget

                     6.            Weekly/monthly reporting of project status/results

                     7.            Ensure that all projects move through the agency efficiently and be able to estimate projects, as well as the management of account financial responsibilities; including on-time accurate billing and overseeing timely invoice payment from clients.

                     8.            Become thoroughly educated on relative category information, competitive information, and have a working knowledge of clients’ product lines.

                     9.            Handle day-to-day client contact in a proactive, knowledgeable and responsive way. Anticipate and respond to client needs as they pertain to business, projects and process.

                 10.            Contribute significantly to clients on strategic ideas and direction including how to best manage and grow the client’s business and arranging the most appropriate PR and social media tactics for the client’s budget.

                 11.            Meet all client-requested deadlines and project demands. Correspond with clients both verbally and in writing on a timely and frequent basis.

                 12.            Keep lines of communication open with others working on account, keeping track of their progress on important programs and projects.

                 13.            Demonstrate ongoing resourcefulness involving problem solving and making sound decisions.

                 14.            Present program outlines, project ideas and creative to clients in an effective and personable manner.

                 15.            Pursue and support new business opportunities with current clients and prospects.

II. List of Social media account manager qualifications

                     1.            Ability to manage multiple projects on tight deadlines

                     2.            Great communicator, thinker and implementer

                     3.            2-3 years of experience in an agency setting

                     4.            Degree in journalism, marketing, advertising or related field

                     5.            SMMS experience, preferably Spredfast

                     6.            Detail oriented with ability to understand big picture

                     7.            Entrepreneurial leader with desire to contribute to overall success

                     8.            Must have experience ranging from 3 - 5 years in PR and experience/exposure to social media programs

                     9.            Prior agency experience is a plus, managing projects within both PR and social media, managing media list development, pitching media, event planning, tracking client placements, creating content, posting and monitoring across multiple social media platforms, managing and tracking social campaigns.