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Saturday, March 2, 2013

Social media assistant functions



Social media assistant functions

In this post, you can ref key functions of Social media assistant in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Social media assistant duties:

                     1.            Work with Manager to develop strategy to help grow our brand and community online
                     2.            Lead development and execution of Instagram, Pinterest, and robust local social media marketing strategy leveraging Facebook Places
                     3.            Lead reporting, analytics and optimization for social media platforms, campaigns, and overall reach and engagement
                     4.            Develop monthly report to share results and findings to key stakeholders and with broader organization in order to encourage social participation and engagement
                     5.            Identify and participate in social conversations with influencers (promoters and critics) and share content to engage them
                     6.            Partner with business owners across the organization (Personal Training, Group Fitness, etc.) as well as with Creative and Marketing teams to create unique content
                     7.            Train, coach and develop social media coordinator

II. List of Social media assistant qualifications

                     1.            Three to four years of relevant work experience, with a minimum two years' experience with social media program development and or community management
                     2.            Ability to develop plans strategically and simultaneously manage multiple work streams
                     3.            Strong understanding and passion for social media universe including Facebook, FourSquare, Pinterest, Instagram, Twitter and emerging trends, integrations and technologies in this space
                     4.            Strong listening, writing and presentation skills
                     5.            Ability to work in a collaborative and cross-functional team environment
                     6.            Proficient with Excel for social marketing analysis and Powerpoint to develop presentations to key stakeholders
                     7.            Experience with social listening and monitoring tools preferred (Radian 6, Sysomos, Crimson Hexagon, etc)
                     8.            Proactive, highly-accountable self-starter with outstanding organizational and communication skills
                     9.            Eager to meet and exceed objectives and take on more responsibility
                 10.            BA or BS in Communications, Marketing, Business, or related field

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