Social media analyst functions

Social media analyst functions

In this post, you can ref key functions of Social media analyst in details. Based on this function list, you can set up daily duties, weekly duties, monthly tasks/activities.

I. List of Social media analyst duties:

                     1.            Establishing and driving social media objectives supporting our overall marketing/communications objectives

                     2.            Defines, proposes and leads strategies for primary social media channels including usage guidelines, message mix, scheduling/volume, and the role of each channel in the overall marketing strategy

                     3.            Conduct initial discovery work and research; including but not limited to, use of social media monitoring software for influencer identification, competitive analysis, and marketplace insights to support strategic recommendations.

                     4.            Develop, manage and execute social media campaigns and day-to-day activities for online platforms.

                     5.            Manage website content, monitoring ongoing evolution, proposing strategies and features as appropriate, and working with web designer to update as needed.

                     6.            Monitor online trends and suggest opportunities for greater online participation and visibility

                     7.            Reviews, analyses and provides actionable reporting on key online metrics – to include social media sites as well as M&PS group and division website statistics/traffic

                     8.            Oversee contracts and relationships with third party vendors, when needed.

                     9.            Keep pace with ever-changing landscape of social media opportunities for today’s brands, communicating recommendations for our M&PS/division level brand(s).

                 10.            Assist with other communications efforts/deliverables as needed.

II. List of Social media analyst qualifications

                     1.            Ideal candidate will have 3-5 years of proven social media experience.

                     2.            Bachelor’s degree or higher from a four-year accredited college or university with a preferred major in communications, marketing, public relations, or related field.

                     3.            Strong management skills.

                     4.            Excellent verbal communication skills with ability to present ideas clearly and confidently.

                     5.            Must have exceptional traditional writing and grammatical skills and a flair for using “social networking speak”

                     6.            Extreme attention to detail and outstanding organization skills.

                     7.            Collaborative team player able to integrate with a diverse and geographically spread team.

                     8.            Diligent work ethic with a desire to expand skill set while consistently learning.

                     9.            Ability to think quickly (but not rashly) and prioritize proactive, creative and independent priorities.

                 10.            Proficient in Microsoft Office programs including Word, Excel and PowerPoint Graphic design experience a plus.