Social media analyst tasks
In this post, you
can ref task list of Social media analyst in details. Based on this task
list, you can set up daily tasks, weekly tasks, monthly tasks.
I. List of Social
media analyst duties:
1.
Establishing and driving social media objectives
supporting our overall marketing/communications objectives
2.
Defines, proposes and leads strategies for primary
social media channels including usage guidelines, message mix,
scheduling/volume, and the role of each channel in the overall marketing
strategy
3.
Conduct initial discovery work and research; including
but not limited to, use of social media monitoring software for influencer
identification, competitive analysis, and marketplace insights to support
strategic recommendations.
4.
Develop, manage and execute social media campaigns and
day-to-day activities for online platforms.
5.
Manage website content, monitoring ongoing evolution,
proposing strategies and features as appropriate, and working with web designer
to update as needed.
6.
Monitor online trends and suggest opportunities for
greater online participation and visibility
7.
Reviews, analyses and provides actionable reporting on
key online metrics – to include social media sites as well as M&PS group
and division website statistics/traffic
8.
Oversee contracts and relationships with third party
vendors, when needed.
9.
Keep pace with ever-changing landscape of social media
opportunities for today’s brands, communicating recommendations for our
M&PS/division level brand(s).
10.
Assist with other communications efforts/deliverables
as needed.
II. List of Social
media analyst qualifications
1.
Ideal candidate will have 3-5 years of proven social
media experience.
2.
Bachelor’s degree or higher from a four-year accredited
college or university with a preferred major in communications, marketing,
public relations, or related field.
3.
Strong management skills.
4.
Excellent verbal communication skills with ability to
present ideas clearly and confidently.
5.
Must have exceptional traditional writing and
grammatical skills and a flair for using “social networking speak”
6.
Extreme attention to detail and outstanding
organization skills.
7.
Collaborative team player able to integrate with a
diverse and geographically spread team.
8.
Diligent work ethic with a desire to expand skill set
while consistently learning.
9.
Ability to think quickly (but not rashly) and
prioritize proactive, creative and independent priorities.
10.
Proficient in Microsoft Office programs including Word,
Excel and PowerPoint Graphic design experience a plus.
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