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Monday, March 4, 2013

Social media consultant career description



Social media consultant career description

In this post, you can ref career description of Social media consultant in details. A complete career description concludes Social media consultant key duties/responsibilities, Social media consultant career qualifications (knowledge, education, skills, abilities, experience…KSA model) and other ones such as daily tasks, key activities, key/core competencies, job functions/purpose…

I. List of Social media consultant duties:
  1. Takes the lead to work with supported CCS businesses to identify mobile and social marketing initiatives. Businesses include Card, CFS Digital Payments, PCM, Direct Auto, Student Loans, Rewards, Enhancement Services, Retail Services and any other CCS business that touches DCG.
  2. Building exceptionally strong relationships with business/product partners and marketing colleagues, Enterprise Social Media, Digital Channels Group and Home Lending eBusiness in order to develop and execute the right customer- and business-oriented strategies.
  3. Leads/coordinates development of initiative business cases to secure management buy-in and funding in partnership with LOBs.
  4. Identifying and socializing internal and external market trends and considerations that impact business strategy.
  5. Defining the key performance metrics (KPIs) associated with mobile/social interactions, in partnership with Database Marketing MIS/Reporting team. Includes defining the dashboard of metrics we need to track as a business as well as project scorecards to be tracked in order to understand if we are driving expected outcomes.
  6. Partnering with CCS digital marketing and customer experience managers in order to bring together cohesive strategies and plans vs. a siloed business approach.
  7. Passion for understanding customer segmentation trends that enable business opportunities with our customers in the mobile/social space.
  8. Building strong relationships and partnerships across CCS and Home Lending businesses, Enterprise Social Media and with key partners in the Digital Channels Group.
II. List of Social media consultant qualifications
  1. 7+ years banking or financial services experience.
  2. 5+ years experience developing strategy, roadmaps and business cases.
  3. Demonstrated success articulating marketing strategy and translating it into action/results.
  4. Exceptional partnership and collaboration skills. Demonstrated ability to lead effectively in a matrixed organization, develop partnerships with many business and functional areas, providing insight into market developments and trends which may present opportunities.
  5. Strong influence skills. Ability to engage channel and LOB management to create buy-in for goal setting and strategy/tactic development.
  6. End-to-end thinking , seeks to understand full chain of activities and business economics that impact customer and sales experience, as well as connecting experiences across multiple channels.
  7. Experience balancing multiple priorities and project simultaneously.
  8. Strong communication (both written and verbal), interpersonal and team facilitation skills.
  9. Strong analytical skills. Ability to provide detailed analysis and documentation in support of overall initiatives and to take data and translate into insights and action.
  10. Success in developing strong business relationships with product/enterprise-wide partners and related teams, interacting with mid to senior management on behalf of the channel.
  11. Expertise in the mobile and social channel marketing space, specifically within the Financial Services. Includes connectivity to the external social/mobile environment, as related to CCS.
  12. Focus on learning and experimentation with a passion for developing best practices.
  13. Ability to identify trends which may present opportunities or reflect gaps in the group''''s approach to marketing & business development.
  14. Strong business acumen with demonstrated ability to understand business drivers, economics , and how marketing and customer experience links to them.
  15. A true team player/leader and collaborator.

1 comment:

  1. Thanks for sharing the post. This Post is really knowledgeable and having some really important factors regarding social media marketing & Social Media Consultant. Thanks for sharing this wonderful post.

    Social Media Consultant .

    ReplyDelete