Social media director career description
In this post, you
can ref career description of Social media director in details. A
complete career description concludes Social media director key
duties/responsibilities, Social media director career qualifications
(knowledge, education, skills, abilities, experience…KSA model) and other ones
such as daily tasks, key activities, key/core competencies, job
functions/purpose…
I. List of Social
media director duties:
- Manage Revolt TV social media operations and best practices for our social media communities
- Implement audience development strategies to build community and drive growth on Twitter, Instagram, Tumblr, YouTube, and other emerging social networks
- Collaborate directly with programing, production and news departments to integrate social media best practices for live broadcasts and pre-produced segments
- Calculate ROI on advertising, programing, and social media campaigns designed to drive growth
- Maintain content calendar and growth targets for social profiles with ability to set forecasts and hit key milestones
- Create tools for on-air personalities, allowing hosts to interact with Fans and Artists in real time
- Develop processes with programing and news teams to track interactions between live TV and social media growth
- Work with technology team to Integrate social media data and content feeds into live television production environment and products
- Collaborate with programing, production, and news teams to convert broadcast formats into social media content
- Evaluate vendors for social media tools and data feeds, and make recommendations on strategy and partnerships
- Use social media to drive downloads of on-air connected apps and convert traffic to web community
- Manage and build team of in house and remote community managers
- Discover and research emerging social networks, social applications and trends.
- Contribute to the design and creation of artist digital assets.
II. List of Social
media director qualifications
- Expert user on a variety of social media platforms, including Facebook, Youtube, Twitter, Tumblr, and emerging social networks
- Ability to think strategically and understand, develop and act upon strategic marketing plans and goals
- Passion for social media and 3 – 5 years of prior experience working in a broadcast and/or music company
- Capacity to handle a wide variety of tasks and assignments in a dynamic fast paced work environment
- Demonstrate intellectual curiosity and the desire to introduce staff to potential new strategies and solutions that will enhance value and aesthetic of our channel
- Effectively present information in both one-on-one and group situations to clients and other employees of the agency.
- 3 years experience using social media analytics tools.
- Exceptional organizational and follow through skills.
- Ability to set and achieve goals
- Attention to detail and deadlines
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